How to Merge Duplicate Amazon Listings: A Step-by-Step Guide
Duplicate listings on Amazon can confuse customers, dilute reviews, and hurt your sales. Merging these listings ensures that all product information is consolidated. Think of it as cleaning up your online store to help customers find what they’re looking for without getting confused by duplicate pages.
Before we dive into the process, here are some guidelines to help you avoid issues when merging listings:
1. Brand Registry Requirements: For brands enrolled in Amazon Brand Registry, only the rights owner can request a merge. Requests from others will be rejected.
2. Product Similarity: The products need to be nearly identical—matching in colour, size, packaging, etc. While exact product IDs are not required, striving for as much similarity as possible is recommended.
3. Matching Product Pages: Merging is allowed if the product pages are identical, meaning they share the same EAN, ISBN, or UPC, and have matching details such as brand, package quantity, and physical attributes like size and colour.
Step-by-step guide to help you merge duplicate Amazon listings effectively.
1. Identify Duplicate Listings
Search for Your Product: Use Amazon’s search bar to look for your product. Note any duplicate listings that appear.
ASIN Check: Record the ASINs (Amazon Standard Identification Numbers) of the duplicate listings. Each listing will have a unique ASIN.
2. Gather Necessary Information
Primary ASIN: Decide which listing will be the primary one to keep. Choose the listing with the most reviews, highest sales rank, and complete product information.
Secondary ASINs: List all duplicate ASINs that need to be merged into the primary listing.
Supporting Documents: Prepare any supporting documents that prove the listings are duplicates, such as invoices or manufacturer confirmations.
3. Contact Amazon Seller Support
Log in to Seller Central: Go to Amazon Seller Central and log in to your account.
Help Section: Navigate to the “Help” section at the top right of the page.
Contact Us: Scroll down and click on “Contact Us.”
4. Submit a Case
Product Listings & Inventory: Select “Product Listings & Inventory” from the topics provided.
Fix a Product Listing: Choose “Fix a Product Listing” as the specific issue.
Merge Duplicate Listings: Select “Merge Duplicate Product Page” from the options.